In Linchpin, Seth Godin transforms his message from Purple Cow to corporates (he defines corporates as an average business that creates average products and they don’t deserve our attention) to a more personal argument: you don’t own the rights to your job or that career. The only way to succeed and to keep it, is to be remarkable. The only way to get what you’re worth is by standing out and to produce interactions that other people care about. There is no way that I can capture the value of this book in the space I have here, so I suggest you pick it up.

The (noncomprehensive) characteristics of a remarkable person:

• Be human
• Contribute
• Interact
• Don’t follow the rules
• Delight
• Make art
• Be generous
• Don’t say that you can’t
• Connect people and ideas
• Have passion
• Be mature
• Make decisions
• Be flexible in the face of change, be resilient in the face of confusion

And, especially awesome: “All of these attributes are choices, not talents, and all of them are available to you.”

Now that’s a nice list to get this week started with.