Today, Flipboard released their web version of their product. Flipboard is a personalized magazine, composed of your social media and favorite news sources.

Flipboard home page

• I’m always wondering if random background pictures matter. I mean: who is going to visit the site another time without being logged in? Or should this trigger returning (but not yet converted) users to create an account, because you get the illusion that it is a very dynamic product? Anyway. Flipboard only uses 4 different images.
• When the password field gets the focus, below it the restriction (password needs to be at least 6 characters long) appears. Disappears as soon as the requirement is met.

Follow 7 or more topics

• At this point it seems like a really short onboarding: it tells me that there is just one more step
• Received an e-mail to verify my account
• I really like the hover effect for each category
• On selecting a subject, a large blue banner appears and hints me to scroll down to select more topics

• Not all the names of the topics fit into their boxes, which looks a bit strange
• The title at the top says “popular topics”: are there more topics? Weird
• As soon as I select more categories, the blue banner changes into a count down (add 3 more to continue)

Flipboard desktop feed

• I am not asked to connect my social accounts (yet)
• Not really part of onboarding, but most of the images are really low resolution. Did not remember this from the tablet experience.
• Overall a smooth, short experience. Good engineering paired with Facebook React. Clean interface.