Whenever we need to order the projects weโ€™re going to do or features we're going to build, we often look at what we want to have first. And sort our list based on that. And there is always a good reason to build nice features.

This can work out fine, but here is an alternative: calculate the cost of delay. How much does it cost, per day/week/month, to not have a specific feature? How much more money will you lose by delaying something for two weeks instead of one?

By basically reversing the problem and getting a quantifiable number, you force yourself to think realistically about what a certain project, product or feature can bring in, or what it cost to not have a specific thing. With this information you can make a more informed decision on what to do next.