Blaise Pascal (1623-1662) once wrote to a friend. He closed off with: “I would have written a shorter letter, but I did not have the time.”

The point? It is easy to write and shoot away. It takes a lot of time and rewriting to build clear content. This goes for marketing copy for your product, but also for emails you send out to your colleagues, teams and boss.

Less words means less possibility for confusion. People generally have lots of things coming their way over the course of the day: writing short things makes it easier to process and get things done.

Always re-read and cut away everything that is not necessary. Make each word count.