Weekends are excellent time for reading, so today I’m sharing one of my favorite books. This one is one every product manager should have read: Hooked by Nir Eyal. This short book explains how you can get people to return to your product, by placing strategic external triggers. Hopefully you’ve built something that will cause internal triggers: just like the triggers that keep pulling you back to your inbox.

Order it, read it and apply it to your roadmap.