Product? Vine (iOS)

What does it do? Allows you to capture short, repeating video’s and share those with your followers and Twitter friends.

Intro

• The first thing I’m greeted with is a “Would like to send you notifications” dialog. Can’t believe big apps like Vine can get away with that.

• Animating background looks inviting though

What is your name?

• Single field
• Movie keeps playing
• Nice transitions
• Didn’t spot the option to add a profile picture right away (looked over it), got asked with an extra alert to do this

Other fields

• Feels a bit cramped, but that might be because of my old phone
• Optional phone number, don’t know what for

Show me…

• The purpose of this screen is not clear to me straight away
• Apparently they are categories I can follow
• There is no amount of categories I have to follow or need to select to continue
• I don’t have a clue what kind of content I can expect
• I like it that the background color of the checkmark icon corresponds with the color of the category

Find friends

• The first thing I got asked was Vine wanting to see all my contacts, not good
• I can also connect to Twitter
• I like it that there is also a direct search option, but it is no global search, it only finds people I have added from my address book or Twitter account :(
• Leaving without connecting accounts shows an alert: “Vine is more fun when you connect with friends!”

Vine feed

• Starts with popups next to buttons which explains them and a “Got it” button, which sort of guides you through the interface but not really
• It would have been nice to create my first Vine as part of the onboarding process

• We’re done! Didn’t get an e-mail (yet).